Verizon to Hulu: You’ll be dead in two years, anyway
The challenge for large media companies — and Verizon with its FiOS service now sits squarely in that camp — is whether they can keep up as smaller competitors innovate away at the next new thing. The real problem for incumbents is that such upstarts can be incredibly disruptive to the status quo without really having any chance to survive and thrive as an independent company.
In the end, though, it doesn’t matter if Hulu — or Roku or any other video start-up — actually survives. What matters is whether the innovations they introduce stick and how those innovations change, or in some cases shatter, the industry status quo.
Perhaps even scarier is whether or not true innovators get bought up by larger competitors. It’s easy to laugh off a Silicon Valley start-up. It’s not so easy when they get acquired by Google or Cisco or some other giant and become the status quo.
Watch out Hulu, Facebook is taking over video
| Top 10 Online Web Brands Ranked by Total Streams | ||
| Video Brand | Total Streams (000) | Unique Viewers (000) |
| YouTube | 6,632,964 | 105,923 |
| Hulu | 632,662 | 13,472 |
| 217,765 | 31,594 | |
| MSN/WindowsLive/Bing | 183,556 | 17,301 |
| Yahoo! | 173,482 | 24,265 |
| Fox Interactive Media | 160,698 | 13,142 |
| ABC Television | 136,348 | 5,642 |
| Turner Sports and Entertainment Digital Network | 119,850 | 5,741 |
| ESPN Digital Network | 109,799 | 8,625 |
| CBS Entertainment Network | 103,741 | 6,973 |
Source: Nielsen VideoCensus (via newteevee.com)
Najam Saquib
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