A Digital Entertainment Content Ecosystem (DECE) alliance that includes Warner Brothers, Microsoft, NBC Universal, Sony, and Fox is working to break down walls between gadgets and services to catalyze demand for films.
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The DECE alliance has set up an UltraViolet platform for film lovers to create free accounts in the Internet "cloud" where versions of movies they buy in DVD or digital formats are stored in online “lockers.”
"If you buy a movie, it comes with a copy in the cloud," Warner Brothers Digital Distribution president Thomas Gewecke said during a DECE panel discussion at the Consumer Electronics Show that ends Sunday in Las Vegas.
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http://www.uvvu.com/
Akamai Preps for UltraViolet
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