Tuesday, April 8, 2008

Bionade vs. Beer / Innovation vs. Commodity

BIONADE Corporation is a young, innovative and privately owned German company producing and distributing organically manufactured non-alcoholic refreshment drinks under the BIONADE trademark.
The company was established in 1995 on the occasion of the invention of BIONADE, the world’s first and still unique non-alcoholic organically produced refreshment drink. Borrowing from age-old brewing techniques, BIONADE is produced through a completely organic fermentation process.

The inventor of this drink had a brewery and seen that Beer is getting a commodity and with just decreasing prices or increasing production will not bring enough revenue. Invention of BIONADE is an example how out of the box thinking brings new products.

I think this is a good example for any Telco/IT/Internet company to re think about their ideas and start thinking different in order to produce new and innovative services.

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